Recently I came across this presentation by my friend and social media/marketing professional, Scott Stratten.
Scott has a style all his own when it comes to talking about the social web and how we all need to start thinking differently when it comes to communicating online. Check out his presentation as he talks about:
- Getting people to your door
- Making it easy for them to open that door
- Using social media only if you are going to be there too
- How social media is an extension of customer service and communication of your brand
- How too many companies are faking passion and authenticity
- Selling Social Media as Influence
- Why social media doesn’t cure sucking (think BP)
- Why emotion is the new vehicle
- The three pillars of the social web: Know – Like – Trust
- How ROI is not the point
- Building relationships and creating life long value
- Owning your platform, and owning your content
Scott has a new book, “UnMarketing: Stop Marketing. Start Engaging” due out this fall. He will also be stopping by Detroit’s Social Media Club during his Unbook Tour in September.
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social media Tags:
authenticity,
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customer service,
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emotion,
marketing,
passion,
realtionships,
social media,
social media club,
social web,
trust
Hello!
Just wanted to take a quick moment to introduce myself. My name is David Murray and I am the Director for Social Web Communications here at re:group.
Okay, enough shop.
Time to get personal, because that is what social media is all about. Getting personal. Believe it or not, social media isn’t new. Oh sure, the tools are, but they are just that.. tools. Social media isn’t Twitter. It’s not Facebook either. It’s about communication and building relationships. Maybe you’ve heard that before, maybe not. The point is, don’t think of the social web as just another way to advertise. There are more appropriate channels for that.
Want a quick tip? The more time you spend using the digital landscape as a place to cultivate relationships and be human, the better. Why? People now have the option to tune you out.. and they will. Unless they get to know you, not your product.
What I hope to do is to show you how this can be done while sharing some of the things I’ve learned along this social media discovery. I’ll also provide some examples that I find, and point you to some people who are way smarter than me.
Whoops! I forgot to get personal!!
Well, you can find me on Twitter (where I spend most of my time), at most offline social functions, or around the internets. I’m also the founder of Social Media Club Detroit. When I’m not doing the social media thing, I like to play the occasional video game, cook, and watch movies.
I look forward to learning with you, so feel free to reach out to me anytime!
~David Murray
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brands,
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marketing,
realtionships,
social media,
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