An agency guide to writing RFPs that actually work.
As the Director of New Business and Account Director at re:group, we receive numerous Request for Proposals and Quotes (RFPs and RFQs) from prospective clients. Of late, we have noticed that they are becoming more arduous and less helpful in telling us what they are trying to accomplish. Following a particularly bad experience this summer with the Titanic of all RFPs, we vowed to tell prospective clients what it’s like to be on our side of the fence in responding to these proposals. So, here is our moment to wax poetic on the virtues of writing a clear and understandable RFP. Get the whole story.
Tags: ad agency, agency search, marketing partner, proposals, RFP