Scott Stratten Talks About the Need for Unmarketing

Recently I came across this presentation by my friend and social media/marketing professional, Scott Stratten.

Scott has a style all his own when it comes to talking about the social web and how we all need to start thinking differently when it comes to communicating online. Check out his presentation as he talks about:

• Getting people to your door
• Making it easy for them to open that door
• Using social media only if you are going to be there too
• How social media is an extension of customer service and communication of your brand
• How too many companies are faking passion and authenticity
• Selling Social Media as Influence
• Why social media doesn’t cure sucking (think BP)
• Why emotion is the new vehicle
• The three pillars of the social web: Know – Like – Trust
• How ROI is not the point
• Building relationships and creating life long value
• Owning your platform, and owning your content

Scott has a new book, “UnMarketing: Stop Marketing. Start Engaging” due out this fall. He will also be stopping by Detroit’s Social Media Club during his Unbook Tour in September.

Posted in social media
Tags: authenticity, business, communication, content, customer service, detroit, emotion, marketing, passion, realtionships, social media, social media club, social web, trust

David Murray’s #Tedx Lansing Presentation

Last week I was very fortunate to speak at Tedx Lansing, an independently organized TED event. The conference showcase some of the regions brightest minds including, Bob Fish, Allie Merrick, and Karl Gude.

I wanted to share my passion I have for not only our region, but for Michigan as a whole. We’ve done a great job isolating ourselves, but now it is time to tear down our garden walls and reclaim our brand.

Below is my presentation. All presenters can be found at TEDx Talks.

Posted in events
Tags: branding, communication, conferences, events, lansing, michigan, movement, passion, ted, tedx, tedxannarbor, tedxdetroit, tedxlansing