To kick start our week, the gang all gets together in the meeting room where we discuss what’s in the pipeline, and the latest happenings and news in digital media. This is usually done over a slice of pizza, which can make our meetings even more entertaining.
We thought we’d start sharing a “slice” of what we’ve been learning with you. That way we can all learn from the digital pizza pie.
Today our Director of Digital Media, Matt Zumstein, discussed dashboards, pay per click campaigns, and the some of the fallacies of what "clicks” truly represent. The buzz on the web is that clicks are dead. That measuring clicks alone is not an accurate way to determine a successful campaign. Tracking visitors through what they click doesn’t truly show how they are responding to your content.
Matt shared with us a video from the iMedia summit of Will Chapman, Director of Media Development with AudienceScience. In his interview he breaks down the need for online buyers to increase their spending, despite the fact consumers may not click on your add. His insights support Matt’s claim that clicks aren’t the whole picture.
Check out his interview. There are some solid takeaways. You can also read the full article here.
Posted in
communication,
technology Tags:
analytics,
campaigns,
clicks,
communication,
digital,
digital landscape,
food,
measurement,
media,
pay per click,
pizza,
SEO,
tracking,
video,
visitors,
youtube
re:group seeks an interactive media strategist planner with a minimum of 3-5 years experience. We need someone who:
- understands how digital fits into the overall client marketing strategy
- has an analytical approach and knowledge of both interactive and traditional research resources
- can plan and buy online and emerging media
- stays current on new opportunities and can advise on new ways to reach targets
- can develop and implement effective social media campaigns as part of integrated campaign
- can oversee/execute SEO, SEM initiatives and evaluate results
- has a working knowledge of analytic tools and can use them to evaluate performance
- can work with creative and account team to choose the most effective media alternatives for our clients
- understand ROI and can provide the client with a basis for measurement of digital activities
- is passionate and articulate and can craft compelling recommendation and present it to the client.
This person will participate in the development and management of effective integrated campaigans. They will manage external partnerships that will result in seamless and effective web development, search performance and ROI. Must have a demonstrated passion for interactive technologies. Must be able to work well in a team setting, which demands excellent organizational skills and clear communication.
Posted in
advertising,
general Tags:
buyer,
employment,
interactive,
job,
media,
planner
re:group seeks an interactive media strategist/planner with a minimum of 3-5 years experience. We need someone who:
- understands how digital fits into the overall client marketing strategy
- has an analytical approach and knowledge of both interactive and traditional research resources
- can plan and buy online and emerging media
- stays current on new opportunities and can advise on new ways to reach targets
- can develop and implement effective social media campaigns as part of integrated campaign
- can oversee/execute SEO, SEM initiatives and evaluate results
- has a working knowledge of analytic tools and can use them to evaluate performance
- can work with creative and account teams to choose the most effective media alternatives for our clients
- understands ROI and can provide the client with a basis for measurement of digital activities
- is passionate and articulate and can craft a compelling recommendation and present it to the client.
This person will participate in the development and management of effective integrated campaigns. They will manage external partnerships that will result in seamless and effective web development, search performance and ROI. Must have a demonstrated passion for interactive technologies. Must be able to work well in a team setting, which demands excellent organizational skills and clear communication.
Posted in
advertising,
general Tags:
employment,
interactive,
job,
media,
social,
strategist
We all know that advertising budgets are shrinking, so what do you do? Our tactic is to make your campaign the most effective it can be by really micro-targeting your best customers and potential best customers. You can make a small budget campaign feel like it is everywhere to the right people. Make sure you tailor your message to them, use only the mediums that they interact with or have contact with. If you targeting pet owners be where they are - Animal Planet, Humane Society functions, Pet blogs, etc. To them, it will feel like you are everywhere, and you will be within your budget.
Posted in
general Tags:
media,
microtargeting,
targeting
As easy as riding a bike!
Welcome annarbor.com! As the media agent for the new local on-line news media, annarbor.com, re:group reached out to the local audience where they work and play. We wrapped buses, spread the news on the sidewalk with chalk messages, took over the local mall, hired a plane to fly a banner over the largest U.S. art fair and engaged pedestrians as our bike ads were cycled through Ann Arbor. For annarbor.com, we’re takin’ it to the streets!
Posted in
advertising,
general,
press Tags:
advertising,
ann arbor,
media
As a media planner, part of my job is to negotiate added value opportunities for our clients. Funny thing is, a lot of clients don’t take advantage of them. It makes no sense, especially in these days of tight budgets.
For instance, we’ve negotiated corporate profiles worth over $3,000, premium positions in publications worth more than $2,000, sponsorships of events worth anywhere from $500 to $7,000 and web banners, each worth over $300. Yet some clients just don’t take advantage of these chances.
For a client that did take advantage of it – The American Cancer Society – we got over $42,000 in added value on just one radio station. Of course, they’re a non-profit and a popular cause, but every client has an opportunity to add some value to their media buy. Whether it’s e-blasts, interviews, listings, online profiles or additional time or space, we always try to offer our clients some additional exposure. Your guess is as good as mine why all clients don’t leap at what we can offer.
Posted in
general Tags:
add-on media,
added value,
media
Having just returned from vacation, I’ve been thinking about a question I was presented with a few times when meeting new people while away. It’s a common question; “So, what do you do?” When answering from a career perspective, I typically respond, “I’m the Media Director at re:group, a branding and marketing agency in Ann Arbor, Michigan.” Sometimes the follow up question is “What is Media?”
When I started in the advertising industry (yes, it was a while ago now), a typical response may have been, “well, you know…like TV, Radio, Outdoor, Newspaper, Magazines. I figure out the best medium to reach the right people and then negotiate the purchase of that time or space.” It was all pretty simple.
Our world has changed.
Here’s the new answer: “Well, media includes ANY channel or system of communication, information or entertainment that allows you to cultivate a relationship with your customer or prospect.” Yup, that’s a lot of words. But it boils down to the fact that no longer is it just one-way communication. It is now expected that our “media” is a two-way conversation connecting with our prospects, engaging with them and creating advocates. In fact our advocates become a form of media in them self: probably one of the most powerful.
So, we’ve updated the definition of media. Maybe I need to update my title! Connections Director? (No. Too Julie McCoy of the The Love Boat) Maybe, “Matchmaker” (No. Too Fiddler on the Roof)
Got any suggestions?
Posted in
general Tags:
media,
new media,
social media
