Please join us for a Luncheon Event hosted by MSHPM at St. Joseph Mercy Hospital June 24th in Ann Arbor.
Our distinguished panelists will discuss what hospitals, health systems and physicians should be thinking about as they develop an ACO. Areas of discussion will include physician alignment, network and hospital partnership strategies, ACO structure options, legal implications and use of technology to improve patient care, control costs and meet government regulations. Click here for the details. and to register.
re:group is pleased to sponsor this event. Contact Liz Conlin, V.P. Client Services for the inside scoop 734- 320-6606 or liz.conlin@regroup.us
Posted in
communication,
events,
healthcare Tags:
ann arbor,
event,
events,
health,
healthcare
While consumers will always be important for health systems, it’s the doctors who are the number one target for systems under healthcare reform.
- Physicians influence or control 70% of hospital admissions. Yet few hospital marketing budgets spend adequately to market to them.
- 60% of physicians refer to more than one hospital. They refer to doctors they know, not a system. It is important that hospitals encourage their physicians to get to know one another and their capabilities.
This means that hospitals and systems need to encourage engagement in person or online.
Travel specialty physicians to other hospitals in the system to speak on various topics with a Q& A following. Host dinners with new doctors and invite some of the more senior doctors so they can meet one another. Put doctor profiles on a physician portal site. Put referral forms online on physician portals. In other words, make it easier – even more profitable – for physicians to confidently refer within a system.
- Consumers and physicians view a regional hospital health system as offering more advantages. Consumers perceive there are more resources- better physicians, staff and technology.
- Physicians viewed regional health systems/networks as very important for providing patient resources.
Individual hospitals within the system can benefit from the umbrella of their health system.. You just must make sure leadership claims are promoted even if not all hospitals have the same strengths. Lead with strongest offers, and this will have a positive impact on the entire system. Showcase the best and brightest, talk about technical innovation, and give both physicians and consumer to come to you.
Medicine is moving further into the retail sector every day. Make sure your hospital, practice or system is ready for that.
Posted in
healthcare,
marketing Tags:
healthcare
Healthcare is just one of the segments where we have pretty amazing expertise. We’ve done work for Blue Cross, UM Health, IHA, The American Cancer Society, March of Dimes, various doctors’ groups, and more. So we’re truly gratified and pleased to have been named agency of record for HealthPlus of Michigan, one of the most respected health insurers in the country.
We’re excited about this opportunity, and happy to be partners with such a fine company.
And now – to work!
Posted in
general Tags:
agency of record,
healthcare,
insurance,
new business
Keeping family members in their homes as they age just makes sense to me. But as a working person, I need information, help and direction to make that happen. So I reach out for those things, through the internet, local resources and friends.
And here’s the catch: the plethora of providers do almost nothing to distinguish themselves. I was having a conversation with a friend about several home care providers I had researched, and their brand names were so similar I couldn’t keep them straight. Their visual images did little to help me out either, and the messaging was so “me, too” I had nothing to grab on to. I think they all use the the same royalty-free mom pictures in their marketing, and when they don’t, their imagery is so corny or of such low quality, I’d be afraid – or at least embarrassed – to leave a loved one there.
I wish all care providers would convey the client experience in a meaningful, engaging way. One that would truly set their service apart and imbed it in my memory. Is that really too much to ask?
Posted in
advertising,
branding,
general,
healthcare Tags:
care,
health,
healthcare,
home,
home health care,
in-home care,
mom,
senior,
senior care
Because of my keen interest in the health care industry, I have been closely following news about Electronic Medical Records (EMR) and online patient service. I knew that doctors and health systems who adopt these practices will save a lot of time and money, but I didn’t really realize how great they could be from a personal standpoint until last week.
I needed to schedule an appointment with a new doctor, so I went to their website to get the phone number. There I discovered that I could register and make my appointment on line, so I decided to try it. I will admit that the registration process took a bit longer than I would have liked, but in the end I was able to register with all my vital health info and request an appointment. A few minutes later I received a message confirming my appointment. A week before the appointment, I was sent information about the test I was going to have. The day before my appointment I received an email message and a pre-recorded reminder phone call at home. I was impressed that this doctor’s office really made an effort to design an online system that works for their patients.
I arrived at my appointment, half expecting that I would sign in at a kiosk with not a person in sight. But to my surprise, there was a real person at the reception desk who typed my name into her computer and up popped all my info – no forms to fill out or sign! Five minutes later I was led into see the Dr. who called up my information on her computer screen. When she was finished seeing me she entered her diagnosis, which was automatically sent to my regular physician. She told me that my scripts had been emailed to my pharmacy and I could pick them up in half an hour.
I’ve decided that I am all for online patient service. In this case, it was designed and delivered with me in mind. And it actually worked – oh, the wonders of modern technology!
Posted in
general,
healthcare Tags:
healthcare,
on line records,
online records,
patient service
