re:group blog » Posts in 'search' category

Go Ahead. Launch That New Website!

Don’t be afraid, go ahead and launch that new site now.

This is just a moment in time, and while you pick at and perfect it, time is marching by and so are your prospects.  No matter how long you take, or when you launch, it won’t be long before it needs to change. A good website constantly changes as its environment evolves. Staff changes, new products/services come on stream, features change, visitors have new needs and the list goes on. Today’s websites are not those tightly structured and packaged ones created in the 90’s. Rather, they are sleek and agile frameworks designed for future change.

Just think, it was not very long ago sites added blogs, Facebook and Twitter links, RSS Feed features, so who knows what’s next? Even if you think your own web information will cease to change (and I doubt it), you can be certain that the world around you will. So go ahead, step off the ledge and launch that new site today - and you might want to update that content management system while you’re at it!

Posted in advertising, search, social media
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Google Social Search Getting Personal

Google Labs is working on more personalized search. It allows the user to more easily find relevant blogs, reviews and other public content from their on-line social circle.

When you sign in to Google and do a search, relevant web content written by people in your social circle will automatically show up at the bottom of your search results under a section called “Results from people in your social circle.” So you can see the opinions and ideas of people you know about what you’re searching for.

What is your social circle? It’s a combination of your Gmail chat buddies, your Gmail contacts friends, family and co-worker groups, and people you’re publicly connected to on other social sites (such as Twitter and FriendFeed). Check it out and let us know what you think.  Learn more about social search.

Posted in advertising, interactive, new media, search
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