I am the business development person here at re:group. Recently my friend, Bryan, came by and asked about by social life. You see my husband died several years ago and some people seem compelled to ask if I am dating.
Well, being a marketing professional, I take a strategic approach to these things, so I explained, “In the past I was sort of co-branded with my spouse, so right now I am the process of a brand refresh. It started with Discovery, you know, review of assets, competitive audit, and key stakeholder interviews with my closest confidants.”
He had an odd look on his face as I added, “Then I moved on to build the brand platform. I was surprised at key appeals that were uncovered! Now in the design phase, I am working on a new ‘look and feel’, new hair, lose a few pounds, get fit and make a few tweaks, as they say in the business”.
Bryan smiled. “Oh I get it!” Jan chimed in, “You should go on line!” Things were getting out of hand so I continued, “The plan is to role out the new brand this summer. But it will be a soft launch, the media plan calls for SEO, natural search, none of this SEM/PPC for me. But I do think social technology will play a big role, LinkedIn, Plaxo, Facebook will be huge networking opportunities. Twitter is a must. My Space, nope.”
I look forward to sharing the ROI in the near future, good, bad or behind schedule.
Posted in
branding Tags:
branding,
life,
positioning,
social media,
technology
re:group seeks an interactive media strategist planner with a minimum of 3-5 years experience. We need someone who:
- understands how digital fits into the overall client marketing strategy
- has an analytical approach and knowledge of both interactive and traditional research resources
- can plan and buy online and emerging media
- stays current on new opportunities and can advise on new ways to reach targets
- can develop and implement effective social media campaigns as part of integrated campaign
- can oversee/execute SEO, SEM initiatives and evaluate results
- has a working knowledge of analytic tools and can use them to evaluate performance
- can work with creative and account team to choose the most effective media alternatives for our clients
- understand ROI and can provide the client with a basis for measurement of digital activities
- is passionate and articulate and can craft compelling recommendation and present it to the client.
This person will participate in the development and management of effective integrated campaigans. They will manage external partnerships that will result in seamless and effective web development, search performance and ROI. Must have a demonstrated passion for interactive technologies. Must be able to work well in a team setting, which demands excellent organizational skills and clear communication.
Posted in
advertising,
general Tags:
buyer,
employment,
interactive,
job,
media,
planner
