Social Media Recommendations
Many of our clients have expressed an interest in learning more about social media. So we’ve compiled a recommended reading list.
· Books – ranked by number of Amazon reviews
o The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly – David Meerman Scott (178 reviews)
o Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz, Guy Kawasaki, and Seth Godin (132 Reviews)
o Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li, Josh Bernoff (94 reviews)
o Twitter Power: How to Dominate Your Market One Tweet at a Time – Joel Comm (91 reviews
o Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust – Chris Brogan and Julien Smith (42 reviews)
o Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone – Mitch Joel (27 reviews)
o Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! – Paul Gillen (23 reviews)
o Socialnomics: How Social Media Transforms The Way We Live and Do Business – Erik Qualman (23 reviews)
o Open Brand: When Push Comes to Pull in a Web-Made World – Kelly Mooney and Nita Rollins (18 reviews)
o Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR – Brian Solis and Deirdre Breakenridge (15 reviews)
Blogs, etc.
o Brian Solis – briansolis.com, twitter.com/briansolis
Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications.
o Chris Brogan – chrisbrogan.com, twitter.com/chrisbrogan
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and co-author of “Trust Agents.” He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.
o Charlene Li – twitter.com/charleneli, altimetergroup.com/blog
Charlene Li is the Founder of Altimeter Group and co-author of the business bestseller, “Groundswell: Winning in a World Transformed by Social Technologies,” published by Harvard Business Press in May 2008.
o Joseph Jaffe – jaffejuice.com/jaffejuicetv/, www.crayonville.com/
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership.
o Guy Kawasaki – blog.guykawasaki.com, twitter.com/guykawasaki
He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. He is also a well-known blogger.
o Groundswell – blogs.forrester.com/groundswell/
Presents ongoing insights from Josh Bernoff and other analysts involved with the ongoing Forrester’s Social Technographics® study.
o Jeremiah Owyang – web-strategist.com/blog/, twitter.com/jowyang
Jeremiah Owyang is a Partner focused on customer strategy at Altimeter Group and author of the popular blog “Web Strategy,” which focuses on how corporations connect with their customers using web technologies.
o MediaPost Social Media Insider http://www.mediapost.com/publications/?fa=Archives.showArchive&art_type=66
Social media news from the media, marketing and advertising professional’s leading resource for complete news coverage, engaging events, a focused social network, and comprehensive industry jobs, directories and research.
o SmartBrief on Social Media – smartbrief.com/socialmedia/
SmartBrief on Social Media delivers the best news and insights on the business of social media. The editors become your personal research assistants, handpicking and distilling the most useful information about new and established social networks, user-generated content, blogging, wikis, media sharing, and more.
o Advertising Age DigitalNEXT – adage.com/digitalnext/
The Ad Age DigitalNext blog is a collection of news and opinions on the emerging media and technology space and its opportunities and impact on marketers. The group’s esteemed (and opinionated) contributors run agencies, startups, and creative departments and hail from all sorts of disciplines, including design and user interface, social networking and community, mobile, gaming and virtual worlds.
Articles, posts, whitepapers
o Top 10 Social Media Tools for Entrepreneurs – mashable.com/2009/10/26/social-media-entrepreneurs/
o Social Networking for Businesses & Associations by Cerado – www.cerado.com/…/Cerado-Haystack-Executive-Briefing-Social-Networking-for-Businesses-and-Associations.pdf
o Four Ways Social Networking Can Build Business – bnet.com/2403-13070_23-219914.html
o How to Get Started With LinkedIn – bnet.com/2403-13070_23-219860.html
o Metrics for Social Applications in a Downturn – courses.washington.edu/com529/page2/page7/files/page7_1.pdf
o 50 Ways to use Social Media, listed by Objective – web-strategist.com/blog/2008/07/15/50-ways-to-use-social-media-listed-by-objective/
o A Draft Social Media Metrics Model – webwalker.ca/2008/05/19/a-draft-social-media-metrics-model/
o Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market – http://www.doshdosh.com/social-media-marketing-campaigns-setting-goals-defining-prospects/
o How to Measure Social Media ROI for Business – mashable.com/2009/10/27/social-media-roi/
o 19 sites that can make Twitter soar for you – networkedinc.wordpress.com/2009/07/01/19-sites-that-can-make-twitter-soar-for-you/
Tags: blogs, facebook, interactive, twitter