Google Social Search Getting Personal

Google Labs is working on more personalized search. It allows the user to more easily find relevant blogs, reviews and other public content from their on-line social circle.

When you sign in to Google and do a search, relevant web content written by people in your social circle will automatically show up at the bottom of your search results under a section called “Results from people in your social circle.” So you can see the opinions and ideas of people you know about what you’re searching for.

What is your social circle? It’s a combination of your Gmail chat buddies, your Gmail contacts friends, family and co-worker groups, and people you’re publicly connected to on other social sites (such as Twitter and FriendFeed). Check it out and let us know what you think.  Learn more about social search.

Posted in advertising, interactive, new media, search
Tags: GMail, google, search, Social Search, Web

In Good Health

Healthcare is just one of the segments where we have pretty amazing expertise. We’ve done work for Blue Cross, UM Health, IHA, The American Cancer Society, March of Dimes, various doctors’ groups, and more. So we’re truly gratified and pleased to have been named agency of record for HealthPlus of Michigan, one of the most respected health insurers in the country.

We’re excited about this opportunity, and happy to be partners with such a fine company.

And now – to work!

Posted in general
Tags: agency of record, healthcare, insurance, new business