Transparent marketing
No gimmicks, no pandering, no innuendo, no thinly veiled half-truths. Could this possibly be the marketing of the future? The answer is yes, and it should be.
Consumers are incredibly savvy about marketing techniques, and this world of one-to-one-to-millions has changed the dynamic of marketing in ways that a lot of companies still don’t understand. As one of our more insightful prospective clients said, “People don’t trust companies, but they still trust people.”
So, what’s a company to do? Let people do your talking. Give them truth, and let them run with it. Give them forums, and they’ll populate them. They’ll tweet, reply to tweets, answer emails, comment on comments. And you? You need to become responsible for your products, responsive to both good words and to bad and respectful of what people tell you.
If there was ever a time for transparency, it’s now. Because, after all, if you’re not open, people see right through you anyway.
Tags: one-to-one, social marketing, transparency