Home. Health. Care.
Keeping family members in their homes as they age just makes sense to me. But as a working person, I need information, help and direction to make that happen. So I reach out for those things, through the internet, local resources and friends.
And here’s the catch: the plethora of providers do almost nothing to distinguish themselves. I was having a conversation with a friend about several home care providers I had researched, and their brand names were so similar I couldn’t keep them straight. Their visual images did little to help me out either, and the messaging was so “me, too” I had nothing to grab on to. I think they all use the the same royalty-free mom pictures in their marketing, and when they don’t, their imagery is so corny or of such low quality, I’d be afraid – or at least embarrassed – to leave a loved one there.
I wish all care providers would convey the client experience in a meaningful, engaging way. One that would truly set their service apart and imbed it in my memory. Is that really too much to ask?
Tags: care, health, healthcare, home, home health care, in-home care, mom, senior, senior care
