What we do
- Primary and secondary research, marketing spend analysis, competitive audits, customer definition/segmentation, customer experience mapping, online visibility analysis, performance metrics definition & analytics
Brand Development/Design
- Naming, Identity, Visual Language, Brand Standards, Packaging, Information Architecture, Web Design, Microsites, Merchandising, POP, Trade Shows, Signage, Vehicles
- Marketing Communications Plan Development, Collateral, Sales Presentations/Tools, Advertising and Promotion — Digital, Print, Broadcast, Out-of-Home, Online, Events and Sponsorships, Social Marketing
Integrated Media Planning/Buying
- Paid media — digital, radio, television, print, out-of-Home, direct, email, mobile, SMS
- Earned Media — Search engine optimization, social media marketing, public relations
Relationship Marketing
- Database analysis, direct mail, loyalty programs, email Marketing, Social Community Development
Performance Measurement & Monitoring
- Campaign Analytics, Web Analytics, Custom Reporting/Dashboards, Optimization
- Social media strategies and programs including design, execution, and management
- Content and communication strategies
- Training on social media best practices and tools
- Monitoring, measurement, and analytics
- Defining Policies and procedures
