Blog, Franchise and Retail Franchisors and franchisees—Sometimes, it’s easy to think of them as polar opposites. But at the end of the day, they both really want the same thing: a successful business.
Now,… read more
Blog, Franchise and Retail Franchising is a lot like cooking. It doesn’t matter if you’re following a franchise concept or baking a cake, the recipe is one of the most important tools you have.… read more
Blog, Franchise and Retail Sometimes, franchisees come up with brilliant, brand-destiny changing ideas. Pete Harmon, the first Kentucky Fried Chicken franchisee, introduced the iconic KFC bucket. A Pittsburgh-area McDonald’s franchisee came up with the… read more
Blog, Franchise and Retail, Marketing Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their franchise disclosure document, or FDD, but may not… read more
re:group is an integrated marketing agency based in Ann Arbor, Michigan that helps companies transform their brands and grow their businesses. We work collaboratively to provide strategic clarity, insightful creative and digital and traditional marketing programs that build brand engagement and business value. We specialize in generating results for franchise, health care and financial services companies.
Marketing & Brand Strategy, Brand Development & Design, Advertising & Promotion, Integrated Media Planning/Buying, Digital Design & Development, Social Media, Customer Relationship Management