regroup

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CityWide Sewer & Drain Company on Long Island needed a new website that better reflected their positioning and franchise offer. re:group developed the site around the idea of Your CityWide Guy. If you have a plumbing problem, We’ve Got a Guy. The site needed to be flexible enough to incorporate franchisees as they came aboard. re:group, as well as refining their identity and developing a new look and feel, developed the new site in a Content Management System incorporating the functionality to tailor content based on user-entered ZIP codes or clicks from specific local search ads. For example, when a searcher clicks on a CityWide ad resulting from a search for “plumbers Manhattan,” they get slightly different content that if the search were for “plumbers Long Island.” This gives CityWide the ability to tailor the content for different individual franchise territories as needed. Additionally, the site incorporates a Click to Call feature, downloadable coupons, a VIP club for building long-term relationships, and immediate online scheduling for service calls.

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VIPdesk was the first company in the customer care and loyalty industries to provide home-based call center and virtual concierge services. Currently one of the leading providers of brand experience management solutions to national and international corporations, VIPdesk contracts with major retailers, financial institutions, travel companies and others to provide the highest level of concierge and call center services for everything from placing orders to customer care and issue resolution. By providing demographically-matched Brand Ambassadors to their client’s products/customers, they are able to ensure consistent, measureable performance. (more…)

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HealthPlus of Michigan is a health care insurance company with over 30 years experience in improving lives in mid-Michigan communities. They have over 200,000 members and offer a wide variety of plans including HMO, PPO, HSA’s, Medicare, Medicaid and individual plans. They have the leading market share in the Flint, Saginaw and Bay City service area. Recently, they expanded their coverage into the Detroit market area where they were not well known. (more…)

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INCREASE DEPOSITS DURING MICHIGAN’S CHALLENGED ECONOMY

United Bank and Trust is a Community Bank with 16 branches in Washtenaw and Lenawee counties in southeast Michigan. The bank was founded over 150 years ago with the intent of providing a high level of personal banking service to their clients and being a strong community partner. United offers a full range of consumer banking products including mortgages, investment, trust and estate services. They are the number one mortgage lender in Washtenaw County. They are also very committed to their business customers with a particular emphasis on helping small businesses. Their Structured Finance division helps many of their business clients access capital through the SBA and other government funds. In fact, they are the number #1 provider of SBA loans in Washtenaw County. (more…)

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ENCOURAGE STUDENTS, PARENTS AND FACULTY.

In 2000, University Prep Academy in Detroit opened its doors with the promise that their students would graduate from High School and go on to post-secondary education. Since that time close to 100% of their students have graduated and more than 90% of those graduates enrolled in post-secondary educational programs. While University Prep is an ever-evolving, excellence-seeking school district, one element remains constant – the delivery on the promise of High School graduation and post-secondary education. (more…)

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Arbor Hospice is a non-profit organization that provides end of life care and support services to patients and families. They are one of only five CHAP accredited hospice organizations in southeast Michigan. Arbor Hospice is also differentiated in the market by the quality and tenure of their staff, their in-patient residence and their Pediatric hospice service. They are also known for offering free of charge grief counseling and support services to spouses, parents and children in their communities who are in need of their help. (more…)

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The largest provider of business-to-business print and promotion solutions in the country, Proforma grew to 750 offices by attracting franchisees from various sectors of the printing, distribution and promotions industries. They continue to diversify by adding more services in ecommerce, multimedia and project management.

While very successful at solving their clients’ communication problems, they lacked a cohesive way to describe their own diverse services. Not all services were offered by all franchisees, who were inconsistent in their use of the brand name and materials. They badly needed a unifying position that everyone could get behind, as well as standards that would govern their brand and a flexible system of communication tools to be customized by franchisees. (more…)

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EVOLVING THE DELIVERY OF ART

Artrain has been around – literally – for over 50 years, taking train cars full of art and arts education to communities with little access to museums and culture. When the decision was made to switch from rail to road due to diminishing access to train tracks and trucks’ greater destination flexibility, they need updating – fast. After research and careful consideration, it was decided that the name had enough equity to keep, but the identity and look needed freshening. re:group created a new logo, look and feel that will keep Artrain on the move for another half-century.

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SERVING THE UNDER-SERVED

The American Cancer Society is best known for their research and educational information about cancer. Few people know that they have the largest database in the country with resources and assistance to help people 24/7 with their day-to-day issues with cancer.

The Midwest chapter of the American Cancer Society came to re:group to help them get the word out about their services to low income Medicaid and uninsured audiences in Detroit and Indianapolis. Through interviews with the ACS community outreach people we learned that our communications must be very streamlined and focused. We must use media and grass roots efforts to reach them in places where they live, work, socialize and worship. (more…)

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CREATE A NEW CATEGORY.

Children’s Orchard was America’s first franchiser in gently used and brand-new, brand-name kid’s stuff, but by 2001, they had become a parity brand. Despite the fact that stores delivered high quality and a superior customer experience, they had declining store sales and profits.
They also did not have a requirement for their franchisees to spend collectively beyond their development fund, and were too widely distributed to establish effective local co-ops. (more…)