Our Ad Agency’s Capabilities | re:group inc.

We put it all together.

One team. One strategy. One solid integrated marketing plan.

The team at re:group are excellent strategists and tacticians. I don’t know another group of people who have a better grasp on how to build a brand. They are a tremendous asset.

— Taylor Bond, President, Children’s Orchard

Marketing & Brand

Marketing & Brand Strategy

Do you know your brand? It seems like a simple question, but think about it—does your brand accurately reflect your identity, your mission, your culture, your personality? We take a collaborative approach to brand and marketing strategy that discovers who you are, defines what you’ll say, designs what you’ll look like and how you’ll act. We consider your objectives, operating model, environment and customer relationships, then identify and prioritize critical initiatives, establish a plan and evaluate success.

Check out our process to learn more about how we approach strategy using:

  • Primary research
  • Secondary research
  • Competitive audit
  • Customer segmentation analysis
  • Customer experience mapping
  • Online visibility audit
  • Brand architecture
  • Performance metrics
  • Brand positioning
  • Marketing/communications plans

Some examples of our work in the is area: DTE Energy, Chembio, Fave™ Juice, United Bank & Trust, University of Michigan Health System, Chevron ExtraMile Franchise, Tutor Time Learning Centers.

Brand Development & Design

A brand should reflect your culture and personality. Brand identity standards should establish the parameters for consistent use of identity and tone and manner, but should be flexible enough to allow for local customization. Our team has a lot of experience creating great brands and helping to manage internal and external communications for national brand systems. We understand how to create standards, yet allow for flexibility and customization at a local level.

Services provided include:

  • Brand naming
  • Brand identity
  • Brand visual language
  • Brand standards
  • Business papers
  • Package design
  • Signage/vehicle design
  • Collateral materials
  • Internal communications
  • Sales data sheets
  • Presentations
  • Brochures
  • Catalogs
  • Annual reports

Some examples of our work in the is area: DTE Energy, Fave™ Juice, United Bank & Trust, University of Michigan Health System, Chevron ExtraMile Franchise, Tutor Time Learning Centers.


Brand Design

Advertsing & Promotion

Advertising & Promotion

The fastest way to a customer’s heart is through their eyes. Or ears. Or Facebook Timeline. We bring ideas that balance what you want to say with what the customer wants to hear. Then, we turn those ideas into an integrated campaign capable of covering TV, print, radio, outdoor, Web, social media or any other media that would engage your customers and not break the bank.

Our retail and franchise marketing experience means we understand that you need both a brand message and a call to action. It is no longer enough to just run a brand awareness campaign; there is an expectation that you also need to drive a response. Luckily, there are a lot of places to drive people to that you can track—like websites, landing pages or dedicated phone numbers. Pretty much everything we do includes a response mechanism and we are OK with changing it up until we get the results you want.

A lot goes into creating an effective advertising campaign or promotion. We are used to working for companies with multiple decision makers involved in the process (think franchise advisory committees). We understand that as a marketing director, you need a solid rationale for how you spend your marketing dollars, so we consider operational and budget constraints and discover ways to communicate compelling ideas that will deliver a return on your marketing investment. Nothing makes us feel better than to have a happy client and nothing makes a client happier than advertising that works.

  • Campaign concept development
  • Local market/segment customization
  • Campaign analytics and reporting
  • Franchise development
  • Guerilla marketing
  • Marketing materials
  • Merchandising/point of sale
  • Posters
  • Promotions
  • Out-of-home/billboards
  • Radio commercials
  • Television commercials
  • Video design and production
  • Premiums/specialty items
  • Loyalty/referral programs

Some examples of our work in the is area: DTE Energy, Fave™ Juice, United Bank & Trust, University of Michigan Health System, Chevron ExtraMile Franchise, Tutor Time Learning Centers.

Integrated Media Planning & Buying

Our in-house media team has experience in every media discipline. Plus, we make sure they are armed with the analytic tools they need to do their job. They work together to build and execute effective plans that include digital, direct, email, social and traditional media. When we place your media, it’s never just a shot in the dark, we always have an objective in mind. Whether it’s to increase sales, click-throughs, phone calls or likes, we know the name of the game is performance. The fun part is when we get to give you a report with the numbers to prove it.

Our experience has taught us a few things when it comes to media:

  • Effective media planning starts with understanding the customer and the customer journey—who they are, how they will find you, how you can find them and what will get them to take action.
  • We help people find you, then provide them a path to learn more or connect through the channel of their choice.
  • Traditional awareness media can drive increased direct marketing or search results.
  • Social media and word of mouth are trusted information sources and are an important part of any plan.
  • Markets are different and often require different solutions, even when part of a large system.
  • Marketing budgets are never as big as you would like, but even small budgets smartly executed can generate big results.

Services provided include:

  • Media planning
  • Media buying
  • Print advertising
  • Search engine marketing
  • Out-of-home advertising
  • Digital display advertising
  • Broadcast—radio, televison, cable
  • Direct mail
  • Email marketing
  • Mobile, SMS

Some examples of our work in the is area: DTE Energy, Chembio, United Bank & Trust, University of Michigan Health System, Chevron ExtraMile Franchise, Tutor Time Learning Centers.

The entire staff of re:group is completely invested in my success. They have worked tirelessly on my behalf to purchase a very well balanced, comprehensive media schedule that has returned dividends and grown my business. They are always accessible, informative and prepared.

— Daniel Fox, Franchise Owner, Right at Home, Rancho Mirage, CA


Integrated Media Planning

Web Design & Development

Web Design & Development

In a world where you’re no longer found through a 10-pound tome delivered to doorstep, you’ll need a strong digital presence to be successful. We’ll optimize your website and landing pages for both usability and search engines. We’ll bring your unique vision to life through design, development, testing and publishing, making your site the first step toward customer conversion. And, we’ll make sure you have a user-friendly mobile experience with apps or responsive design.

Services provided include:

  • Usability analysis
  • Search engine optimization
  • Analytics
  • Website design
  • Website development
  • Promotional landing pages
  • Microsites
  • Mobile sites
  • Applications

Some examples of our work in the is area: DTE Energy, Chembio, Fave™ Juice, United Bank & Trust, University of Michigan Health System, Tutor Time Learning Centers, Goldfish Swim School.

Social Media

A strong campaign is integrated across all the media your audience consumes, and now, more than ever, that includes social media. We use social media to get to know your customers. We learn where they like to hang out, what they’re talking about and what they’re saying about you. We then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues and spotlight brand advocates.

Services provided include:

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategy
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

Some examples of our work in the is area: DTE Energy, Goldfish Swim School, United Bank & Trust, Tutor Time Learning Centers.

Social Media

Customer Relationship Management

Customer Relationship Management

Numbers tell a story. We plot your customer touchpoints by combining transactional and behavioral data with profile information. Then, we identify opportunities for better engagement through search, digital, mobile, email, social and direct targeted marketing. Whatever your objectives are, we have the tools to help achieve them.

Depending on the complexity of your product offer and your distribution channels, you could have a lot of different customers to communicate with and keep happy and loyal. They could be in different geographies, different stages of life or different cultures. They could have different service needs and communication preferences. Whether you have a sophisticated CRM system or minimal transaction data, we can help you figure out who they are, where they are and how to speak with relevance to each of them. It’s a lot easier to keep a current customer than to find a new one.

  • Database and transaction analysis
  • Segmentation strategies
  • Customer communications plans
  • Loyalty programs
  • Targeted direct and email marketing

Some examples of our work in the is area: DTE Energy, United Bank & Trust, University of Michigan Health System.

Digital Marketing & Analytics

Everything you do online should be integrated, coordinated and sophisticated. Are you putting the right message in front of the right segment at the right time? What is your cost per lead? Are the destination pages pleasant and goal-oriented? We believe that everything should work together, from the keywords that you choose for search engine optimization to who and how you target display ads and the pages you send them to. And once the campaign starts going, we go way beyond standard reporting metrics to deliver true analytical insights that are actionable. We are transparent, strategic and focused on driving excellent results.

Services provided include:

  • Digital strategy
  • Mobile strategy
  • Display advertising (desktop, tablet and mobile)
  • Paid search
  • Search engine optimization (SEO)
  • Multivariate testing
  • Optimization
  • Reporting and analytics

Some examples of our work in the is area: DTE Energy, United Bank & Trust, University of Michigan Health System, Tutor Time Learning Centers.


Digital Marketing & Analytics

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