“re:group helped us bring our Bank Local strategy to life. It was an important message to communicate at a time when the Michigan economy was suffering and people needed to feel that they could help by keeping their money in the community and supporting local businesses.”
— Jamie Guise, EVP Chief Retail Officer
In the first two months, deposits increased by $15.4 million
CD Deposits increased by $19.9 million
About United Bank & Trust
United Bank & Trust is a community bank with 16 branches in Washtenaw and Lenawee Counties in Southeast Michigan. The bank was founded over 150 years ago with the intent of providing a high level of personal banking service and being a strong community partner.
What we did:
We helped United continue to grow deposits and market share during one of the worst economic downturns in the bank’s history. We leveraged sentiment against big banks with a Bank Local campaign, which encouraged customers and prospects to bank locally to support their communities.
In the first two months of the sales initiative and the advertising campaign, total deposits increased by $15.4 million and CD deposits increased by $19.9 million.
primary research, secondary research, competitive audit, customer segmentation analysis, customer experience mapping, online visibility audit, performance metrics, brand positioning, marketing/communications plans, brand visual language, collateral materials, presentations, annual reports, campaign concept development, campaign analytics and reporting, marketing materials, merchandising/point of sale, radio commercials, loyalty/referral programs, media planning, media buying, print advertising, search engine marketing, out-of-home advertising, digital display advertising, broadcast—radio, television, cable, direct mail, email marketing, search engine optimization, paid search, reporting and analytics