Tutor Time

“In all areas, from the most thoughtful and thought-provoking creative, to superior customer service, strategic media planning and team management, they truly have surpassed our expectations.”

— Bryan A. Freeman, Director of Marketing, Learning Care Group, Inc.

33%

Reduced cost per conversion by 33%

More Leads

Doubled number of leads in same period of previous year.

Tutor Time

With more than 200 corporate and franchise schools, Tutor Time Child Care/Learning Centers is a subsidiary of Learning Care Group, the second-largest for-profit provider of childcare and educational services in the United States.

What we did:

We uncovered a unique brand position that leveraged Tutor Time’s own curriculum, and created a marketing program that helped parents understand that every kid is a smart kid at Tutor Time.

Results:

Our campaign increased total website traffic by 61%. The number of web leads doubled, while more qualified clicks resulted in 33% lower cost per conversion rate. Their SEO rankings on key terms rose by more than six levels, and the revenue gain from multi media campaigns was 30 times the expenditure.

deliverables

primary research, secondary research, competitive audit, customer segmentation analysis, online visibility audit, brand architecture, performance metrics, brand positioning, marketing/communications plans, brand visual language, brand standards, collateral materials, internal communications, sales data sheets, brochures, campaign concept development, local market/segment customization, marketing materials, promotions, video design and production, media planning, media buying, print advertising, search engine marketing, direct mail, email marketing, usability analysis, search engine optimization, analytics, promotional landing pages, video design and production

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the vitals

Client: Tutor Time
Industry: Franchise

services utilized…
Awards Received…
  • ReBrand 100 Global Awards
  • Top 100 re-brandings
  • Addy Awards
  • Gold—Mixed Media Campaign
  • Silver—Interactive Media Websites/Consumer
want to know more about this case study?

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