About Right at Home
Right at Home is a leader in the home care industry offering a variety of in-home care services. They are dedicated to improving the quality of life and providing peace of mind for those they serve. They fulfill their mission through an international franchise network of nearly 300 local owners who take a proven approach to providing quality care for their clients.
What we did:
We helped Right at Home develop a centrally coordinated, national marketing program that required an addendum to their existing franchisee contracts. The inclusive, two-year process included creating an ad hoc, Franchisee Brand Council, conducting extensive market research, developing a strategic marketing position that they could own and executing that position through a new advertising campaign that was extensively tested before being rolled out in digital and traditional media.
Amazingly, nearly 100% of the system agreed to participate. The results of the test markets and initial program launch are demonstrating that the campaign is working to increase awareness and drive leads to franchisees.
Primary research, secondary research, competitive audit, online visibility audit, performance metrics, brand workshop, brand positioning, marketing/communications plans, brand visual language, brand standards, collateral materials, internal communications, presentations, campaign concept development, marketing materials, radio commercials, television commercials, video design and production, media planning, media buying, print advertising, search engine marketing, out-of-home advertising, digital display advertising, broadcast—radio, television, cable, analytics, social media strategy, segmentation strategies, customer communications plans, digital strategy.