Flagstar Bank

About Flagstar Bank

Flagstar Bank, headquartered in Troy, Michigan, is a full-service bank with more than 100 branches in communities across Michigan. Chartered in 1987 as a federal savings bank, today Flagstar has assets of $9.6 billion. They are the largest banking company headquartered in Michigan, a top-tier mortgage originator in the country, and one of the nation’s top 10 largest savings banks.

What we did:

Michigan-based Flagstar Bank wanted to promote their Red Wings themed debit card to fans in Southeast Michigan. re:group developed ideas, and created a television spot to run during Red Wings games and commentary. The spot showcases the rivalry between two rabid fans, each trying to impress the other with his “bling.” One fan finally trumps the other by pulling out his themed card to pay the restaurant tab.

Results:

The spot created quite a buzz and request for cards rose after the media run.

deliverables

Advertising & Promotion

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the vitals

Client: Flagstar Bank
Industry: Financial

services utilized…
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