The FaVe Identity

FaVe Juice wanted to create branding that would stand out on shelves and communicate its fresh, surprising product. They came to us. We developed the FaVe identity, packaging, website and Facebook page to launch the brand. The first three flavors, Strawberry-Banana-Kiwi, Blueberry-Pomegranate-Gogi and Orange-Tangerine-Pineapple, are being placed on store shelves now.

All three are 100% fruit and vegetable juice, and each 8-ounce glass provides 3 full serving of vegetables, yet has only 60 calories, about half that of most competing brands.

Watch for FaVe in supermarkets and local groceries. Better yet, give it a try. It’s surprisingly delicious.

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INCREASE DEPOSITS DURING MICHIGAN’S CHALLENGED ECONOMY

United Bank and Trust is a Community Bank with 16 branches in Washtenaw and Lenawee counties in southeast Michigan. The bank was founded over 150 years ago with the intent of providing a high level of personal banking service to their clients and being a strong community partner. United offers a full range of consumer banking products including mortgages, investment, trust and estate services. They are the number one mortgage lender in Washtenaw County. They are also very committed to their business customers with a particular emphasis on helping small businesses. Their Structured Finance division helps many of their business clients access capital through the SBA and other government funds. In fact, they are the number #1 provider of SBA loans in Washtenaw County. (more…)

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ENCOURAGE STUDENTS, PARENTS AND FACULTY.

In 2000, University Prep Academy in Detroit opened its doors with the promise that their students would graduate from High School and go on to post-secondary education. Since that time close to 100% of their students have graduated and more than 90% of those graduates enrolled in post-secondary educational programs. While University Prep is an ever-evolving, excellence-seeking school district, one element remains constant – the delivery on the promise of High School graduation and post-secondary education. (more…)

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EVOLVING THE DELIVERY OF ART

Artrain has been around – literally – for over 50 years, taking train cars full of art and arts education to communities with little access to museums and culture. When the decision was made to switch from rail to road due to diminishing access to train tracks and trucks’ greater destination flexibility, they need updating – fast. After research and careful consideration, it was decided that the name had enough equity to keep, but the identity and look needed freshening. re:group created a new logo, look and feel that will keep Artrain on the move for another half-century.

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TURNING AN OLD TRAVEL COMPANION IN A NEW DIRECTION.

The Auto Club Group (AAA in the Midwest) was suffering from the perception that the brand was old, stodgy and “your father’s auto club.” Wanting to revitalize the brand while still remaining true to their long heritage, AAA asked re:group to help refresh their brand image and create programs that would be meaningful to both internal constituents and key target segments. (more…)

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ONE BRAND. ONE VISION.

While known in the Midwest as a private aviation firm with a reputation for safety and a passion for performance, Aerodynamics was getting little credit for the full breadth of its maintenance, avionics, sales and flight offerings.

Through extensive interviews with company executives, past and present customers and competitive audits, re:group recommended a complete re-branding effort to leverage the passion that Aerodynamics team members have for airplanes. (more…)

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DEVELOPING A FRANCHISE SYSTEM.

Chevron, the leader in quality petroleum products, was in the process of developing a franchise convenience store offering when they asked re:group to help them define the structure of their franchise advertising program and develop the marketing materials to sell-in this franchise program to their existing dealer network. (more…)

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CREATE AWARENESS FOR AN UNKNOWN BRAND.

MVS is a group of over 80 specialty veterinarians who offer clinical services in cardiology, neurology, dermatology, oncology, opthalmalogy, hematology and emergency care. They are considered the ‘Mayo Clinic’ of veterinary practices, with two state-of-the-art veterinary hospitals featuring the latest in high tech care. Patients come to them via their primary care referring vet or learn about them through word of mouth and self-refer into the practice. (more…)

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MAKE TECHNICAL PRODUCTS FRIENDLIER.

Lutron is the leading manufacturer of lighting control products in the U.S. Since its beginnings in 1961 with the invention of the solid-state dimmer, Lutron has grown to offer more than 15,000 commercial and residential products worldwide. Lutron’s residential products are sold through major hardware and big box stores. Their commercial lighting systems are sold direct. (more…)

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Building The Duskin Brand

Duskin Co., Ltd., is a $6 billion franchise conglomerate based in Japan. Its core business operates under the Duskin brand name and is Japan’s largest and most widely known franchise, offering residential and commercial rental cleaning products and services.

In 1989, the company faced lower brand awareness among younger consumers. That year, Duskin approached us for both an effective development process to add and support new products and a design update to its current offerings. (more…)