Our Business to Business Expertise
Business people are people, too. You need to provide them with the confidence that your business can help their business grow. They want success, you want success and we want to help you both achieve it. Business to business marketing isn't rocket science. But it takes looking at their needs, wants and essentials, developing insights about your brand and theirs, and showing how to deliver them better, faster and more efficiently.
We can help you do that. Whether it’s software, hardware, biotech, recruitment, technology, systems or service, you need a partner who can bring expertise in social and digital media, direct mail, video production, training programs, SEO, SEM and traditional media to the table. You need someone who can get inside the heads of your targets and craft messages to make it easier for your business to influence theirs. When it’s done right, it’s a win-win situation. That’s something we like very much, indeed.
by David Murray
on March 7, 2011
in B2B, Events, Social Web
B2B Expo
What is the first thing that comes to mind when you hear the words B2B and social media?
Is it LinkedIn? What about Facebook? We could can even throw in SalesForce in there too I bet.
Tools are usually top of mind when it comes to social media. However, there is a lot more to this space than just tools and tactics. Especially when it comes to B2B communications. Notice we didn’t say marketing? (more…)
by regroup
on April 23, 2010
in B2B, Branding
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The largest provider of business-to-business print and promotion solutions in the country, Proforma grew to 750 offices by attracting franchisees from various sectors of the printing, distribution and promotions industries. They continue to diversify by adding more services in ecommerce, multimedia and project management.
While very successful at solving their clients’ communication problems, they lacked a cohesive way to describe their own diverse services. Not all services were offered by all franchisees, who were inconsistent in their use of the brand name and materials. They badly needed a unifying position that everyone could get behind, as well as standards that would govern their brand and a flexible system of communication tools to be customized by franchisees. (more…)
by regroup
on January 1, 2010
in B2B, Interactive, Other
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ONE BRAND. ONE VISION.
While known in the Midwest as a private aviation firm with a reputation for safety and a passion for performance, Aerodynamics was getting little credit for the full breadth of its maintenance, avionics, sales and flight offerings.
Through extensive interviews with company executives, past and present customers and competitive audits, re:group recommended a complete re-branding effort to leverage the passion that Aerodynamics team members have for airplanes. (more…)
by regroup
on January 1, 2010
in Advertising, B2B, Branding
All Media Guide (commonly known as AMG), is the company which owns and maintains Allmusic, Allgame and Allmovie. AMG was founded in 1990 by popular-culture archivist Michael Erlewine. The company was founded in Big Rapids, Michigan in 1991, in order to create a comprehensive archive of all music. AMG moved to Ann Arbor, Michigan in 1999.
AMG has created a large database of metadata about movies, video games, audio books, and music releases. These databases are used for point of sale systems in tens of thousands of stores globally, for CD and DVD recognition in software media players such as Windows Media Player,SimpleCenter and Musicmatch Jukebox, and for providing content for a variety of websites. In addition to selling computerized access to its databases, AMG sells several dozen print compilations of its information. (more…)
by regroup
on January 1, 2010
in Advertising, B2B, Marketing, Other
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MAKE TECHNICAL PRODUCTS FRIENDLIER.
Lutron is the leading manufacturer of lighting control products in the U.S. Since its beginnings in 1961 with the invention of the solid-state dimmer, Lutron has grown to offer more than 15,000 commercial and residential products worldwide. Lutron’s residential products are sold through major hardware and big box stores. Their commercial lighting systems are sold direct. (more…)
by regroup
on July 10, 2009
in B2B, Health Care
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Pall Corporation is the technology leader in the $48 billion global filtration, separation and purification industry. Pall has become a $2.4 billion company by solving complex fluid management challenges for diverse customers around the world. Their sophisticated filtration systems are widely used by manufacturers, hospitals, blood centers, laboratories, aircraft operators, energy producers and municipal water suppliers. Pall is the only company in the filtration industry with capabilities for all of these markets. Approximately 75% of Pall’s annual revenues come from the sale of these products. (more…)
