RSS feed for this section
Last week, Kevin and I were honored to be a part of the International Franchise Association’s WednesdayWise Webinar series. We were even more humbled by the turnout and magnificent questions!… read more
The Set-Up
The University of Michigan absolutely dominated the NCAA Tourney this year. There’s really no two ways about it. No one else stood a chance. I think the two… read more
How many times has this happened to you? Be honest. You’re putting together a new “integrated” marketing campaign. You cover “all” of your bases. Creative starts working on the broadcast… read more
Economics lessons applied poorly
Recently, we were consulting with a small group of folks who were asking some basic questions about integrated marketing, including their experience having multiple agencies manage… read more
I was lucky enough to attend the Ragan Health Care Social Media Summit last week, and I would be remiss if I did not share with you my biggest takeaway:… read more
