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Everyone knows essentially what the creative department does at an advertising agency. After all, the work is on display everywhere. And since the account team interacts with all agency departments… read more
You know that feeling you get when you realize you’ve left your phone at home? What are you going to do? How are you going to get through the day… read more
Maybe it is my many years of experiencing, learning and applying new technologies that affect media planning and buying, but I find being able to communicate with consumers through digital… read more
You may have heard or read lately that television is a medium whose heyday has passed. While it is true that blockbuster-like ratings are a thing of the past (with… read more
Every now and then you see a great idea that makes you say, “Why didn’t I think of that?”
A few weeks ago a work colleague and I were flying… read more
