Hail to the NCAA’s Earned Media Victors
Culture, Media, Social MediaThe Set-Up
The University of Michigan absolutely dominated the NCAA Tourney this year. There’s really no two ways about it. No one else stood a chance. I think the two… read more
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The Super Bowl Ad Spend: Is It Worth It?
Advertising & Promotion, MediaThere are three reasons to watch the Super Bowl: the game, the halftime show for potential wardrobe malfunctions and the commercials. At an average of 3.5 million dollars a spot,… read more
Kiip: Unlocking the Advertising Power of the Video Game Industry
Advertising & Promotion, MediaHave you ever felt undervalued? Kind of like the last kid picked during a dodge ball game? That’s how the video game industry has felt since the beginning of time… read more
Media Buying & Planning: The Process
MediaFirst, let me say that the process of planning and buying media has become extremely complex with the multitude of media outlets now out there to deliver your message. But… read more
3 Ways to Maximize Your Media Buy During a Presidential Election
MediaWhile I could go for some Thanksgiving green bean casserole right about now, it’s not a giant feast I’m anticipating—it’s the end of the political year. Yeah, yeah, yeah…policies and… read more
