To Rebrand or Not to Rebrand—That is the Question
BrandingTo rebrand or not to rebrand—that is the question.
We are in the business of figuring out how to competitively position and communicate brands. You might think that when you… read more
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re:group is back from old town with a website redesign
Branding, Creative, CultureAfter an extended visit to Old Town, the re:group website is new, and better than ever. In mid-2012, we as a company decided it was time for a new website… read more
Domino’s: Living the Brand Openly & Transparently
Branding, Franchise and Retail, Social MediaLast Tuesday night, I watched a presentation about a brand that I have followed for over 30 years: Domino’s Pizza. Tim McIntyre, vice president of communications at Domino’s, spoke to… read more
Brand Identity: What Factors Make a Good Logo?
Branding, CreativeThere are many areas of graphic design that I have ventured into within the last couple years: book cover design, website design, broadcast storyboarding, environmental design and much more. Out… read more
6 Tips for Choosing the Right Photographer
Branding, MarketingWhether you’re a new company starting out, in the re-brand process, or cataloging new inventory, there is always a need for new photography. With so many photographers to choose from,… read more
