Stay on Target – Who We Make Ads For
Advertising & PromotionLast week I was sitting at a boarding gate, trying to get some last-minute work stuff done before I took off on vacation. I was having a hard time finding… read more
Last week I was sitting at a boarding gate, trying to get some last-minute work stuff done before I took off on vacation. I was having a hard time finding… read more
How many times has this happened to you? Be honest. You’re putting together a new “integrated” marketing campaign. You cover “all” of your bases. Creative starts working on the broadcast… read more
Sounds like a marketing oxymoron, doesn’t it? Banking & Fun. But really, it doesn’t have to be. Of course, the work still has to make a point, do it in… read more
We’re very fortunate to hold much of our casting in the Detroit area, which gives us a diverse mix of very talented actors. So, call it an embarrassment of riches… read more
There are three reasons to watch the Super Bowl: the game, the halftime show for potential wardrobe malfunctions and the commercials. At an average of 3.5 million dollars a spot,… read more