Stay on Target – Who We Make Ads For
Advertising & PromotionLast week I was sitting at a boarding gate, trying to get some last-minute work stuff done before I took off on vacation. I was having a hard time finding… read more
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The Merits of Social Media Advertising
Advertising & Promotion, Social MediaHow many times has this happened to you? Be honest. You’re putting together a new “integrated” marketing campaign. You cover “all” of your bases. Creative starts working on the broadcast… read more
Making Banking (Advertising) Fun
Advertising & Promotion, Financial ServicesSounds like a marketing oxymoron, doesn’t it? Banking & Fun. But really, it doesn’t have to be. Of course, the work still has to make a point, do it in… read more
The Right Voice for Radio
Advertising & PromotionWe’re very fortunate to hold much of our casting in the Detroit area, which gives us a diverse mix of very talented actors. So, call it an embarrassment of riches… read more
The Super Bowl Ad Spend: Is It Worth It?
Advertising & Promotion, MediaThere are three reasons to watch the Super Bowl: the game, the halftime show for potential wardrobe malfunctions and the commercials. At an average of 3.5 million dollars a spot,… read more
