To Rebrand or Not to Rebrand—That is the Question
BrandingTo rebrand or not to rebrand—that is the question.
We are in the business of figuring out how to competitively position and communicate brands. You might think that when you… read more
Reading About Writing
CreativeReading is important. It’s therapeutic. It’s how you learn that you can disregard almost all those arbitrary rules you had to follow in English class.
Ah, the warm embrace of… read more
9 Questions to Ask When Choosing a Social Media Software
Social MediaAbout a month ago, I was fortunate enough to appear on the pages of Social Media Today, a respected social media blog, with an article on choosing the right social… read more
Reporting on Digital Insights
DigitalThere’s a disturbing trend afoot. The number of things we can track and measure is growing exponentially. We are awash in data. The beautiful thing about data is that once… read more
Digital Done Right – IFA Webinar Recap
Digital, Franchise and Retail, Social MediaLast week, Kevin and I were honored to be a part of the International Franchise Association’s WednesdayWise Webinar series. We were even more humbled by the turnout and magnificent questions!… read more
