“Franchise Harmony” at the 2016 FaegreBD Franchise Summit

For a group to achieve harmony, its members must share a common goal or a sense of unity. When people’s individual strengths complement the strengths of others or of the group as a unit, they are working as one. This synergistic approach to teamwork, where the sum is greater than the parts, is the key to harmony.

Seeking Alignment

A professional headshot of Walter Bondre:group had the pleasure of attending the FaegreBD Franchise Summit where the topic of harmony was applied to the franchise industry. Walter Bond, a former professional basketball player turned leader on peak performance, gave a presentation called “Franchise Harmony,” which focused on how franchise teams need to have alignment.

Achieving franchisee alignment is a common goal in the franchise world. After more than thirty years working with franchisors and franchisees, one of re:group’s core strengths is our ability to help clients achieve franchisee alignment around branding and marketing initiatives, so alignment is one of our favorite terms.

So what does Walter mean by alignment? He helped explain by using performance truths that he learned from basketball and applying them to managing a franchise team. One of his main takeaways was that teams have to start with the same vision. When he was a shooting guard with the Utah Jazz, everyone knew the goal was to win a championship. When he was with the Dallas Mavericks, people were fighting over which shoes they wore. Needless to say, a team that allows small personal agendas to get in the way of its goal is not going to be as successful as a team that has a shared vision and players who are in alignment around that vision.

To get this alignment, Walter stated that you not only have to have a clear vision, but you also have to value your teammates and teamwork, desire to improve, commit to excellence, operate with integrity, accountable, be dynamic and leave people with something of value.

5 Roles of High-Performance Teams

He wrapped up his presentation by introducing the five roles of high-performance teams:

  • Implementers
  • Improvers
  • Innovators
  • Instigators
  • Executors

This concept is particularly interesting. Do you know which role you fit into? Are you an innovator who comes up with the ideas, an executor who gets things done, an instigator who likes to stir the pot and challenge ideas or an improver who makes sure everyone is treated fairly (Walter referred to this group as “Sweet People.”)? The bottom line is that you need to know where you fit before you can build a team around you. Another great point Walter made is that the categories your teammates belong to must be balanced. For example, if you have an instigator on your team, you may need four to five improvers to keep alignment. Although he only touched on this briefly, it was one of the most interesting parts of his presentation.

A PAEI graph showing the relationship between Producers, Administrators, Entrepreneurs and Integrators.The PAEI Model

These five roles are similar to a management-style model that Adizes, an organizational change management company, introduced back when re:group was working with Domino’s Pizza. The model was called PAEI:

  • Producers
  • Administrators
  • Entrepreneurs
  • Integrators

Each team has different levels of PAEI and, in order to have a successful team, it’s important to assign roles to each team member right from the start. If you are familiar with the Myers-Briggs test, this is a similar system of figuring out how to relate to people who have different styles and levels of each category. For both of the above models, understanding your role and the role of those you work with is fundamental for achieving harmony and for the success of your team.

Blogger’s Note

re:group was honored be a sponsor of this year’s FaegreBD Franchise Summit. The two-day event was jam-packed with great presentations, speakers and content. With over 100 franchisors in attendance, there were plenty of opportunities to network and have in-depth, one-on-one conversations. re:group would like to thank FaegreBD, as well as Brian Schnell, partner at FaegreBD and the founder of the Franchise Summit, for giving us the opportunity to be part this amazing event! We look forward to attending many more in the future.

To learn more about the FaegreBD Franchise Summit, please visit the event page or contact Brian Schnell at brian.schnell@faegrebd.com.

Note: re:group is a sponsor of this event.

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