Ann Arbor, MI, February 24, 2012 — Following an extensive search that began last September, DTE Energy has selected re:group, inc. as its agency of record. Dave Whitman, director of advertising and brand communications, led the DTE Energy search team. “We were impressed by the strategy that re:group developed and the creative concepts that they shared,” said Whitman. “It was clear to us that they have a solid understanding of our communication needs.”

Janet Muhleman, president of the agency said, “It’s an exciting time to be working with DTE Energy. We are thrilled to have been selected and confident that we can help them achieve their objectives.”

DTE Energy (NYSE:DTE) is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its operating units include Detroit Edison, an electric utility serving 2.1 million customers in Southeastern Michigan, MichCon, a natural gas utility serving 1.2 million customers in Michigan and other non-utility, energy businesses focused on gas storage and pipelines, unconventional gas production, power and industrial projects, and energy trading. Information about DTE Energy is available at dteenergy.com, twitter.com/dte_energy and facebook.com/dteenergy.

re:group is a privately held, national, award-winning marketing agency located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, interactive marketing, advertising, SEO, social media, communications and media services. Learn more at www.regroup.us.