Our social media director, Taylor Hulyk is featured on Mashable.You can follow her on Twitter @taylorhulyk.
While social media can perplex a single business unit, imagine the challenges and multidimensional complications that can arise when a franchisor decides to incorporate social media into his or her integrated communications plan. Social media does not dictate an entire marketing program, but it must be approached with the same level of attention and definition as the rest of its marketing counterparts. Read the whole story on Mashable.
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