CityWide Sewer & Drain Company on Long Island needed a new website that better reflected their positioning and franchise offer. re:group developed the site around the idea of Your CityWide Guy. If you have a plumbing problem, We’ve Got a Guy. The site needed to be flexible enough to incorporate franchisees as they came aboard. re:group, as well as refining their identity and developing a new look and feel, developed the new site in a Content Management System incorporating the functionality to tailor content based on user-entered ZIP codes or clicks from specific local search ads. For example, when a searcher clicks on a CityWide ad resulting from a search for “plumbers Manhattan,” they get slightly different content that if the search were for “plumbers Long Island.” This gives CityWide the ability to tailor the content for different individual franchise territories as needed. Additionally, the site incorporates a Click to Call feature, downloadable coupons, a VIP club for building long-term relationships, and immediate online scheduling for service calls.
