Those who communicate best in this space win.

We’ve stated this before many times, and it something we firmly believe. Social Media is not about media. It is about communication. How are you as a business or organization going to communicate to your audience? Notice we didn’t say market?

This is what social media is all about. QR codes are great. Facebook will eventually rule the planet, but we will always need to communicate, and communicate well with those we want to pay attention.

This is a reason my title is Director of Social Web Communications. We want to emphasize that we help and teach our clients to communicate in the digital landscape. And as a communications firm we are discovering that many industries are still tripping over the social media road bump. They still don’t understand what social media is and how social works.

The reality is that many organizations have to learn, or re-learn how to be social. This can’t be taught by simply setting up Twitter account or a blog for the client, and then walking away. Education is key.

Last week our friends Deb Evans and AK Stout, who I met at the 2011 International Franchise Association Conference, invited me to speak on her radio show. We discussed important topics like trends, communications, integrated marketing, changes agencies are facing, and more. You can take a listen with the widget above, or feel free to check out the Geek Social Radio site.

Also be sure to check out AK’s Facebook page. She shares a lot of great information and reviews of some of the digital tools that are available.