MIT’s magazine, Technology Review, recently published an infographic that breaks down the global usage of Facebook. Every country with a Facebook audience is represented — over 80 countries total. The study shows Facebook still has a larger audience to find. Many countries still prefer their home grown social networks over Mark Zuckerberg’s creation, however, Facebook’s global penetration seems certain as it’s growth rate continues to advance.
Some of the interesting findings include:
- Iceland’s market saturation at over 55% of the country’s population.
- Norway also leading the pack at over 50% saturation with over 2 million users
- The sparse usage in the South American countries
- The explosive user growth in South Korea and Eastern Europe
- The potential popularity Facebook could receive in China if it wasn’t illegal
Credit has to be given to my Dad, who subscribes to the magazine, and found this article. You can download the complete infographic here. Also, be sure to check out Technology Review. It’s a pretty solid resource for all technological developments in web, communication, science, and more.
