Cyber Monday Sales
One-point-three
billion dollars — not bad for an event created by the National Retail Federation in 2005.
Cyber Monday started as a gimmick to get people to shop at their desks on the first workday after Black Friday. This year, it saw a 16% growth in sales and topped a billion dollars for the first time — and it’s not even the biggest online sales day of the year. That comes sometime in the middle of December.
Even though Cyber-Shopping is still just a small percent of holiday sales — between 7% and 10% — it’s still quite a bump for online retailers. It also signals that there is more consumer optimism and willingness to spend — a boost for the economy. And all of this bodes well for online marketers, too. Sales were pushed up through promotion, both online and off. Take a look at the numbers.
