I had the pleasure of speaking at the very first WordCamp Detroit over the weekend.
My friends Todd J. List, Anthony Montalbano and their team put together a sold out program full of informative speakers, and a wealth of helpful information. Topics included picking an appropriate theme for your blog, SEO, PHP/CSS basics, video blogging, and more.
I was asked to present on a subject that we are very passionate about here at re:group – building helpful and effective content. This is something we absolutely strive for when working with our clients, and in my talk I stressed the importance of:
- Having a human voice through your content
- Becoming a trusted resource
- Leaning on your passion
- Building content people will want to share
- Being present if you are going to be online
- Listening
Click the bubble below to see our presentation. I also added additional helpful resources at the end:
I’d also recommend checking out the following presentations as well:
- WordPress Theme Hacks Nearly Anyone Can Do
- What’s In a Theme? A Process for Selecting WordPress Themes
- PHP/CSS Basics
All presentations were recorded and will be released in the upcoming days. Thank you again to the WordCamp Detroit team for having us!

