COMMAND A PREMIUM PRICE IN A PARITY WORLD.
With strict adherence to the philosophies and teachings of Dr. Maria Montessori, Montessori Unlimited’s 35+ locations provide children with a premier early childhood education. The question was, how to distinguish these schools from the scores of others bearing the Montessori name.
Research showed that most parents were not aware that most any school can use the word Montessori in their name. But when these parents learned that Montessori Unlimited abides by all of the guidelines and uses all of the tools Dr. Montessori designed, they started to refer to Montessori Unlimited as “the real Montessori.”
Leveraging this “real Montessori” distinction helped position Montessori Unlimited as the premier Montessori childcare choice, and therefore able to command a premium price.
Print materials, direct mail, a new website including individual pages showcasing each school’s unique benefits and SEO, local search and pay per click efforts have combined to create a cohesive marketing effort, resulting in more qualified leads and attainment of enrollment objectives. And, this has all been achieved without promotions or price reductions – all at a time when discounting is the norm in the childcare industry.
