The Ann Arbor Ad Club celebrated its 2009 Addy Awards Gala at the Rackham building on the University of Michigan campus. The Ad Club is a member of the American Advertising Federation (AAF).
re:group was pleased to be recognized for their work for their client, La Petite Academy. La Petite Academy received a silver award for their new website which supports the experiential nature of the academy’s programs, and which was the focus of last years award-winning, re-branding.
“It was important that the La Petite Academy website not only convey the educational philosophies of the brand, but that it was easy for the user to navigate and ultimately schedule a tour to visit one of our schools. re:group accomplished this through the simple, award-winning design and architecture of the site,” said Bryan A. Freeman, Director of Marketing at Learning Care Group.
re:group also received top honors for its own new website which launched in Fall 2008. The site, designed and created by the re:group team, is vibrant and informative. It also features a novel and very popular approach to staff biographies.
“We wanted to create an engaging, but easy to navigate experience for our visitors. Judging by the increase in traffic and time spent on the site, I would say we have been very successful,” commented Janet Muhleman, re:group’s CEO.
La Petite Academy was established in 1968, with the purchase of seven university-sponsored centers. They operate 570 schools, including Montessori Unlimited. They are a pioneer in center-based care and its Preschool Curriculum has set the standard for preschool education. They are also a recognized leader in before and after school programs, summer and holiday camps and corporate programs. In January 2007, they became part of the Learning Care Group family.
Learning Care Group is one of the largest for-profit providers of early childhood care and educational services in the United States. Most recently, the company was taken private with Morgan Stanley Private Equity purchasing 60 percent stake on June 25, 2008. This relationship allows the company to continue its strategic growth plan and remain focused on providing the highest quality care to all of the children it serves.
re:group, inc., is a privately held, brand marketing firm located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, advertising, internet marketing, SEO, social media communications and media services.
